So, here’s something I think about quite often when we talk about the RV manufacturers, and that’s brand loyalty and travel trailers. Brand Loyalty can be driven experience, quality, cost, or just plain habit. I must admit I have a… Continue Reading →
How the RVIA should measure Growth (Shipments)
Let’s talk about how the RVIA should measure growth (shipments)! I’ve talked before about doing a five-year average on shipments so you could get a clearer picture of how the industry is doing. Why is this important? Well, it tells… Continue Reading →